Understanding Customer Segmentation Customer segmentation is the procedure of dividing a broad consumer market into smaller customer groups based on common characteristics. These qualities may include behavior, psychographics, geography, and demography. The primary goals of segmentation are to identify and understand the distinct needs and preferences of diverse client groups. Geographic Segmentation: This approach divides […]
Adapting to Change: A Quantitative Exploration of Market Resilience
In the rapidly changing economic world, adaptability is not only a benefit but it’s a requirement. At Quantish Opinion, by Quantitative research lens, we delve deep into the dynamics of market resilience and offer your company data-driven insights to guide and succeed in constantly evolving circumstances. This blog explores how markets respond to ups and […]