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The Role of Market Research in Product Development and Innovation

In the competitive environment of today’s business sector, understanding client requirements and market trends is essential for any brand looking to innovate and create successful products. Market research is a mandatory tool. At Quantish Opinion, we believe that the cornerstone of this achievement lies in effective market research. Market research is more than just simply […]

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Unlocking Insights: The Power of Data Visualization in Market Research with “Quantish Opinion”

Unlocking Insights: The Power of Data Visualization in Market Research with “Quantish Opinion” In the dynamic view of market research, the capability to explain and communicate data adequately is predominantly. As businesses endeavor to know customer behavior, choice, and tendency, they rely massively on the vision derived from data analysis. Still, raw data only can […]

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The Benefits and Limitations of Intercept Interviews

Intercept interviews are a research method commonly used in the field of social sciences, marketing, and public opinion research. They involve approaching individuals in public places, such as shopping malls, parks, or events, and conducting interviews on various topics. Intercept interviews have both benefits and limitations, which are important to consider when using this research […]

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Importance and Components of the Financial Services Sector & banking sector in Research Industry

The financial services sector and banking sector play a vital role in the research industry, just as they do in the broader economy. Here’s an overview of their importance and components in the context of the research industry: Importance of Financial Services Sector and Banking Sector in the Research Industry: Capital Allocation: The financial services […]

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The changing face of market research

The field of market research has evolved significantly over the years due to advancements in technology, changes in consumer behavior, and shifts in the business landscape. Here are some key aspects of the changing face of market research: Digital Transformation: The digital age has revolutionized market research. Traditional methods like phone surveys and in-person interviews […]

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Digital transformation’s impact on customer experience

The influence of digital transformation on the customer experience is significant. Its importance cannot be overstated. In fact, when digital transformation is combined with a strong emphasis on enhancing customer experience, it can result in a substantial increase in customer satisfaction, ranging from 20% to 30%, along with economic benefits of 20% to 50%. It’s […]

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The Importance of Cross-Cultural Market Research

In today’s globalized marketplace, businesses of all sizes are looking to expand into new markets and reach a wider audience. However, entering a new market can be challenging, especially if you don’t understand the local culture. This is where cross-cultural market research comes in. Cross-cultural market research is the process of gathering and analyzing data […]

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